How to improve your SEO/Mobile Friendly Web Design

How to improve your SEO/Mobile Friendly Web Design

Have you ever searched for something online using a mobile device? I'm sure we all have. Maybe you had a bad experience with the page structure, or the content was hard to read. I'm guessing the next thing you did was leave the page and look for the information you needed on another website. Now, that's what users do when they find your website not optimized for mobile. 

As a business, your site should be mobile-friendly. There's no two-way about it; you must optimize your mobile site. Make sure you improve its performance and, most importantly, offer users a fantastic experience. Users should be amazed when they look at your website on smaller screens. It should be easy to navigate with a fast-loading time. Guru solutions can help you optimize your site for mobile.

Here is what you should do to improve your mobile-friendly web design.

1. Offer a great user experience.
Find out what visitors are looking for and what they mostly do on your site. If you want people to call you, provide contacts at the front and the center. Enhance conversions by making the buy button stand out and working correctly. Add other tasks to your site that will be enjoyable and helpful to your customers. If any job fails to work well and frustrates your user, you will be at the receiving end. That's not good for business.

2. Improve your website speed
The best thing you can do for your site is to improve its loading time-this is why users leave the site and never click on it again. If your site is slow, expect low conversions. Speed is also a ranking factor on Google.

3. Simple navigation
Just like speed, poor navigation can make you lose many visitors. It would help if you strived to offer simple and convenient navigation to your users. You can do this by integrating a transparent navigation bar. Don't forget about the search bar plus all other essential elements of a site. Stay away from long scrolls. Minimize the layers of navigation.

Always remember that your website navigation structure should allow a user to land on any page of your site and find the information they need within three clicks.

4. Make it easy for users to find information.

People search for specific information. They want to find an answer to a question. An address of a hotel. A phone number of a particular company or customer service. They want to see this information as fast as possible.

Think about the information your users will look for on your website. Put it somewhere where someone can easily find it. You can use your analytics if you aren't sure what users are looking for on your site. How? Adding mobile traffic as a segment in the behavior section will allow you to see how mobile visitors interact with your site.

5. Simple content
The content on your site should be short, precise, and straightforward. It would not be a good idea to have a large chunk of text as this would bore the user. Please don't make them read a piece of text to get the information they want. They will get tired and leave your site.

When is a site mobile-friendly?

You will know your site is mobile-friendly when;

• Loads very fast
• Offer value for mobile device users
• It helps users get the answer to their questions fast and joyfully
• Loads correctly on a mobile device
• Offers easy navigation by touch
• Understandable on search engines
  Its content is in a readable form; users don't have to pinch and zoom.

How do I make my site SEO mobile friendly?

You may be wondering whether mobile friendliness matters when it comes to SEO. The truth is, yes, it does. It's essential in helping your site rank. Mobile-friendly sites will automatically outrank mobile sites in mobile search results. So how can you make your site SEO mobile-friendly?

Here's what you should do.

• Make your font size readable without straining to zoom. You should set your mobile viewport and make your base font 16 pixels. That's the default size for more fonts. Choose a mobile-friendly typeface, for example, Helvetica, Arial, or Verdana.
• Make navigation easy and obvious. Most users will leave your site for a competitor if your navigation is complicated. Your site's design layout should be vertical. Home buttons should be prominent. Avoid drop-down navigation menus.
• Stay away from plugins such as Java, Flash, or Silver light. Many mobile browsers don't support such technologies and hence might not load on mobile devices. You can opt to use HTML5 for content and special effects.
• Most mobile devices are touchscreens—designed with them in mind. Make tap targets large enough, plus enough padding-This will help avoid accidental clicks. Tap targets should be at least 48 pixels in height plus width and an extra 32 pixels on the sides.
• Treat your mobile pages like conversion pages on desktops. Have the most vital text and the call to action at the top of the page. Don't add unnecessary details at the top of the page. If a user wants more information, they will scroll down for it. 

Importance of SEO in mobile-friendly web design

You probably know that SEO is vital when it comes to digital marketing. It helps in making your site more visible on Google. That means you will be able to get more traffic to your page and more conversions.

Here is how your mobile-friendly web will benefit from SEO.

Ranking plus visibility
Ranking plus visibility is among the top functions of SEO. Your site might be mobile-friendly without proper SEO; expect no ranking and minimal visibility. The higher you rank, the more prospects will spot you and click on your website. 

Web traffic
The main goal for SEO in mobile web is web traffic. You will be able to increase traffic by increasing rankings plus visibility. If you want more people to find you on Google, you'll have to use SEO best practices to appear at the top of the page. 

Page authority
Page authority is becoming more vital to web users. It means your site is genuine, trustworthy, and has something to offer its customers. The higher your score, the more authority your website has. 

Conclusion

You can improve your mobile-friendly web design with the measures highlighted in this article. Guru solutions can also help you with the same. We offer excellent services on mobile-friendly web design and SEO. They are experts you can trust to handle your website design or redesign. We not only design but also advise you on how best to achieve your objectives and help you with SEO. Email us today or call us for a quick response!