Ecommerce 101: What are guilt-free ecommerce tips?

Ecommerce 101: What are guilt-free ecommerce tips?

Undoubtedly, eCommerce is the life of businesses now, and to stay relevant, you need to be unique. With more customers shopping online now more than ever before, you need to get them to notice you: not just with ads that are so familiar with other websites but with much more daring tips.

Don't be afraid to try tips that freak out other businesses, tips that other businesses are not willing to try; those are tips that will build up your business and stand out among other websites. They are called guilt-free tips, and there are several tips such as;

Give your buyers a reason to feel virtuous.
You can do this by making part of your profit for charity. It's simple; you have to let the buyers know that the amount they pay will go to charity once they buy the product. All you need to do is capture the customers' virtuous feeling and do it honestly and upfront.

Let your buyers decide how to be philanthropic.
After letting the buyers know that part of the profit goes to charity organizations, let them know where their money will go. You can partner up with an organization known for its honesty and reputation: this comes in handy in allowing your buyers to feel virtuous and decide where their money will go.

Issue a challenge to the buyers
One of the most significant setbacks customers experiences while buying products is weighing options whether they deserve the product/service or not. It would help if you convinced them to accept by associating the product with something they like, which will trigger them to buy.

For instance, you can associate the product with a random act of kindness, eating organic or healthy, cycling to work rather than driving, or finding something that genuinely compliments your products. Please keep it simple and genuine and consider average buyers.

Don't pocket your profits yet.
It can be tempting to keep or use your earnings for your personal needs; however, it would be wise to reinvest the money into your business again. You should use your money to make more money! A better way to use it is in advertising; create several ads to determine which product sells best and invest more in it.

Follow a schedule for consistency.
Your store should follow a consistent schedule so that customers can know when to check and what to expect. For instance, if you release new products weekly, you can choose a specific day to be doing so. Identical to those running blogs, adding posts on a particular day will encourage people to keep on coming back on those particular days.

Indulge in referral marketing.
It would be best if you had a referral program for your store. Recommendations come in handy, and most customers tend to buy after being recommended, say from a friend or a family member. The good thing about customers gained via referral is that they last long, not just as a one-time customer.

Excellent product description
When customers visit your site, can they tell how your products will help solve their issues? When they visit your website, the first impression will determine whether they will buy or come back later. The primary key is to check how you present your products to make sure your product description stands out. 

How to Use Interactive Content in Ecommerce?

Your site has more than enough traffic, but the sales are minimal; why? Something is lacking in your website experience. Your customers aren't engaged enough to make them stay longer and finally make a purchase. The good news is that you can solve this issue with interactive content.

Interactive content is any content that motivates users to participate actively and engage in it. It demands complete attention and participation, unlike passive content. It plays a significant role in educating customers and keeping visitors involved in the site. Its primary purpose is to increase sales.

When done correctly, it can help you;

• increase customer engagement
• Educate buyers
• Drive conversions
• Make your brand stand out among others
• Extract customer insight

Types of interactive content
You can create several types of interactive content to add sales to your site. For instance;

Interactive infographics
Infographics are a mixture of visuals plus minimal text. They have gained popularity because of their engaging, compelling, and significant shareable format. You don't just need to create infographics but also add interactivity for them to serve the purpose of your site, such as;

• Scrolling features
• Add quizzes, surveys, videos, or pools
• Tell decision paths determined by the user data
• Hover and click
• Choose selections on the infographic where vital info can be viewed

You can create them to make comparisons, convey data in an accessible format, educate customers or highlight a process. The most impressive bit about them is that customers can digest the information at their own pace. 

Interactive emails
Most people ignore emails from eCommerce brands because they are either a sale promotion, revealing new products, or a reminder for a hanging cart. To get your users to read your emails, make them interactive by adding the following, and don't add them in excess; 

• Rollovers for product viewing in multiple angles
• Interactive video embeds
• Add interactive quizzes
• Insert rating and review options
• Scroll via several images in a carousel

Interactive videos
A video is an essential part of marketing; the more attractive it is, the more likely it will attract more buyers to your site. Different types of interactive videos you can create are;

 
Interactive calculator
It's vital to create interactive calculators to make things easy for the customers. A calculator answers users' questions fast and keeps them engaged. Types of interactive calculators are; 

• ROI calculator
• Investment calculator
• Discount calculator
• Price calculator
• Savings calculator

You can create other interactive content: launching interactive quizzes, building a chatbot, interactive product detail pages, etc.

Conclusion

Guilt-free tips on ecommerce are the way to go; they won't only bring in more sales but make you stand out among your competitors. Make use of them to make your site grow, add interactive content to make significant growth, when these two are used appropriately, your ecommerce business will grow massively.